The smart insurance agent will use mobile (text) marketing in three ways: for appointment reminders, for special occasions and for e-newsletter types of communications. Here are some tips on how you can use mobile texting for each of these applications. Appointment Confirmation Upon scheduling a sales appointment with a new prospect, you would simply ask [...]
READ MORE »Bennetta Slaughter on Texting Your Way to Success
Sales success is really about three things: The quality of your message The frequency of message delivery Your ability to get that message delivered. A fourth component to sales success is the strength of your brand in the mind of your customer, which depends upon your ability to get your message through to the customer. [...]
READ MORE »Bennetta Slaughter’s Tips on How to Write an Effective Email Subject Line
Most sellers don’t pay a lot of attention to the subject lines of an email message. It’s not big deal, right? Totally wrong. Your email subject line is probably the most important part of your email message. If it is not recognizable, your email gets trashed. In fact, research by ExactTarget (a creditable newsletter service) [...]
READ MORE »The Forgotten Insurance Sales Techniques
Sales is one of the oldest of modern professions, and is a profession of skill and expertise. Unfortunately, the difficulty and complexity of good insurance sales techniques is often lost to clumsy adages and out dated strategies The Old Ways Consider these oft-used insurance sales techniques. ABC – Always be closing. Do everything you can [...]
READ MORE »Mobile Marketing Tips by Bennetta
Mobile marketing is increasingly being used to launch new campaigns. Traditional marketing channels are phasing out and mobile marketing, the use of mobile devices to advertise and launch promotions and campaigns, specifically via SMS (Short Message Service) text messaging to target audiences, is being used. The world today has become so connected with increasing number [...]
READ MORE »Direct Mail: How to Generate Insurance Leads
Struggling to generate enough leads in your insurance business? Need to know how to generate insurance leads? Direct mail is the proven winner. Direct mail works. Even Google uses direct mail to sell their Google Adwords and other services. Here’s a quick look at why direct mail is so powerful and how to use it [...]
READ MORE »Insurance Sales Tips: How To Rise Above Your Competitors
Although insurance agents sell a wide variety of products to aid the public during emergencies, such as health, disability, life, property, theft, casualty and annuities coverage, competition to bring in new customers and entice existing customers to add to their plans is fierce. How does an agent rise above his competitors? He shows the public [...]
READ MORE »Insurance Sales – How to Overcome Objections
When trying to sell insurance (or any product for that matter) overcoming objections is best done before those objections are actually voiced. For example, if you are trying to sell life insurance to a couple, one of the most common objections that you will face is: “this all sounds great, but we’d like some time [...]
READ MORE »Bennetta Slaughter’s Favorite Aspect of Her Business
Seeing the results and insuring that the clients are actually contracting and getting producers writing business for them. I really like creating growth and expansion for our clients. I love doing the writing and love the campaigns and all that goes in to it. But what I love the most is knowing that they got [...]
READ MORE »Bennetta Slaughter’s Role at IMS
I’m more on the creative and production end than I am on anything else. I have an expertise in communication and writing and understanding the essence of the value that the marketer has to offer the producer that then allows that producer to take something to a consumer that has value. I spend most of [...]
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